IN 2024, KEETA REAFFIRMED ITS POSITION AS HONG KONG’S TOP FOOD DELIVERY SERVICE, LAUNCHING A CAMPAIGN THAT PERFECTLY REFLECTS THE CITY’S DIVERSE DINING HABITS. THE CAMPAIGN SHOWCASED A VARIETY OF SCENARIOS: FROM SOLO JAPANESE MEALS SAVORED IN THE QUIET OF HOME, FAMILY FEASTS THAT BRING GENERATIONS TOGETHER, LATE-NIGHT PIZZA AT THE OFFICE, TO LIVELY SOCIAL GATHERINGS. EACH VISUAL WAS VIBRANTLY DESIGNED TO RESONATE DEEPLY WITH LOCAL CONSUMERS, DEPICTING THEIR EVERYDAY DINING EXPERIENCES.

THE CHARACTERS IN THESE VISUALS WERE INTENTIONALLY FACELESS, A DISTINCTIVE ARTISTIC CHOICE THAT EMPHASIZES THE UNIVERSAL NATURE OF THESE MOMENTS. THIS ALLOWED EACH VIEWER TO PROJECT THEMSELVES INTO THE SCENES, FOCUSING ON THE RICH VARIETY OF FOOD AND FOSTERING A DEEPER PERSONAL CONNECTION WITH THE BRAND. KEETA’S CAMPAIGN EXCELLED IN TRANSFORMING EVERYDAY MEALS INTO COLLECTIVE CELEBRATIONS, UNDERLINING THE COMMUNAL JOY OF DINING AND ILLUSTRATING HOW GOOD FOOD BRINGS US TOGETHER AMIDST THE VIBRANT HUSTLE OF HONG KONG.