HOW TO STRATEGIZE FOR THE LUNAR NEW YEAR CLEAN-UP? DETTOL BRINGS A ONE-STOP SOLUTION TO YOUR LUNAR NEW YEAR CLEANING NEEDS, OFFERING A COMPREHENSIVE RANGE OF PRODUCTS FROM DISINFECTANT LIQUID AND SPRAY TO LAUNDRY BEADS AND WET WIPES.

IN THE AD CAMPAIGN, HONG KONG CELEBRITY ACTOR AND SINGER RONALD CHENG “SHOWHAND”, I.E. SHOWCASES, THE FULL RANGE OF DETTOL PRODUCTS, EMBODYING THE SPIRIT OF CONVENIENCE AND ENDLESS GOOD LUCK. HIS ENDORSEMENT RESONATES WITH THE CHINESE PHRASE "一條龍" (ONE-STOP SOLUTION), SYMBOLIZING THE SEAMLESS AND COMPREHENSIVE CLEAN-UP PROCESS THAT DETTOL PRODUCTS CAN OFFERS FOR THE LUNAR NEW YEAR, SETTING THE STAGE FOR A FORTUNATE AND PROSPEROUS YEAR AHEAD.