📁 FAN KAR LONG STUDIO
🤝 THE SINGLETON
🧠 DDB HONG KONG
🎨 SHADOW NG , DING CHAN
👔 HAYDEN LEUNG , KELLY
THE SINGLETON
SINGLETON GLEN ORD
DISCOVER TRUE RICHNESS HK CAMPAIGN 2022
Curiosity leads to deeper connections in Singleton Glen Ord’s Discover True Richness campaign, where a sip of whisky transforms moments into meaningful encounters. Set in an intimate yet inviting atmosphere, the visuals highlight the interplay between rich flavors and rich conversations—reminding us that true depth in whisky, much like in life, comes from exploration.
With its velvety smoothness and layered complexity, Singleton Glen Ord sets the stage for “The Rich Talk”—a celebration of shared experiences and spontaneous discoveries. Whether among old friends or newfound acquaintances, this campaign invites whisky lovers to slow down, sip, and immerse themselves in conversations as rich as the drink itself.