📁 FAN KAR LONG STUDIO
🤝 STANDARD CHARTERED HONG KONG
🧠 HUNGRY DIGITAL
🎨 RUDI LEUNG , MAX LO , CHARLIE TSANG , LEON LO ,
HOMAN FAN , WINCY CHIU
STANDARD CHARTERED
HONG KONG
PERSONAL LOAN 2023
This dynamic photo library campaign for Standard Chartered Hong Kong redefines personal finance with a fresh, lifestyle-driven approach. Designed to appeal to young professionals with financial awareness and refined tastes, the visuals break away from conventional banking imagery, introducing a stylish, aspirational tone.
Through a series of 20 meticulously crafted images, we balanced professional elegance with modern lifestyle cues—effortlessly blending confidence, individuality, and contemporary aesthetics. From wardrobe styling to production, every element was curated to connect with a generation seeking financial empowerment for personal pursuits and experiences.