📁 FAN KAR LONG STUDIO
🤝 PRICERITE
🧠 SUNFULLSHINE
🎨 MING LUI , LEE MING TO
👔 IRENE
PRICERITE
P-COIN MEMBERSHIP CAMPAIGN 2022
Pricerite, Hong Kong’s leading home furnishing specialist, introduces P-Coin, a new membership program that turns everyday shopping into rewarding experiences. Designed to break the mould of traditional Hong Kong advertising, this campaign transforms familiar home scenes into vibrant, playful party atmospheres.
The campaign’s whimsical set designs, bold colour palettes, and energetic cast create an engaging visual narrative, showcasing a range of Pricerite’s furniture and home appliances. These lively key visuals bring a fresh perspective to home living, prominently featured in stores and across various out-of-home media channels, inviting customers to join the ‘P’arty and embrace the fun of home shopping.