📁 FAN KAR LONG STUDIO
🤝 OCEAN PARK HONG KONG
🧠 UTH CREATIVE GROUP
🎨 CLAUDIO CHENG , SHUWA TONG
👔 MELAINE YAU , SARAH LO
⚙️ CHEUKHO LO
OCEAN PARK
HONG KONG
CHINESE NEW YEAR CAMPAIGN 2023
Ocean Park ushers in the Year of the Rabbit with a lively and heartwarming celebration set in Old Hong Kong, the park’s nostalgic street attraction. Capturing the festive joy of family reunions and Lunar New Year traditions, the imagery is filled with movement, excitement, and authentic expressions of togetherness.
Against the vibrant backdrop of heritage storefronts and festive red lanterns, the campaign immerses viewers in a scene of cultural nostalgia and seasonal delight. The dynamic composition and joyful energy bring the celebration to life, making this New Year experience at Ocean Park one to remember.