📁 FAN KAR LONG STUDIO
🤝 NIKE
🧠 SECRET TOUR (HK)
🎨 ARRA TANG , MINNIE LI , NAOMI CHIU
👔 SHADOW CHAN
NIKE
NEVER DONE GETTING WILD 2022
Capturing the raw energy and camaraderie of street basketball, Nike Basketball’s 2022 campaign turns the court into a playground for creativity and competition. Set against the dynamic backdrop of Hong Kong’s urban courts, the visuals celebrate movement, passion, and the bonds formed through the game.
With a collage-inspired aesthetic, layered snapshots of fast breaks, dunks, and laughter are amplified by graffiti-like strokes, embodying the campaign’s rebellious and expressive spirit. Players are invited to relive their wildest moments with Nike Stickers, adding a personal touch to their basketball stories. Whether it’s a game-winning shot or a lighthearted scrimmage, this campaign reminds us that the best memories are made on the court—where limits don’t exist.