📁 FAN KAR LONG STUDIO
🤝 MENTHOLATUM APAC
🧠 SUNNY IDEA (HK)
🎨 KEUNG MAN WAI
👔 RONIA WAN , CECILIA MAK
MENTHOLATUM
APAC
135TH ANNIVERSARY CAMPAIGN 2024
Mentholatum marks 135 years of innovation and care with a campaign that transforms its signature products into a striking tribute. The bold yellow backdrop, featuring the number “135” crafted entirely from Mentholatum’s diverse products, showcases its lasting impact across generations. This visually compelling execution reinforces the brand’s deep connection with consumers.
A second visual approach presents the products against a clean white background, emphasizing their versatility and essential role in everyday care. This minimalist arrangement highlights the breadth of Mentholatum’s lineup, positioning the brand as a leader in personal care solutions.