🤝 MCDONALD’S HONG KONG
🧠 DDB HONG KONG
🎨 RODEN CHAU , VENUS LI , CHARMAINE WONG
👔 RAFAEL SIN , MAY LAU
McDonald’s x Verdy Shake & Dip · 2024
The McDonald’s x Verdy “Shake & Dip” campaign brought a bold fusion of fast food and contemporary street culture to ComplexCon Hong Kong. Photography for the campaign highlighted Verdy’s playful character Vick across customised packaging, trays, and pop-up store details, transforming everyday menu items into collectible works of art.
Shot against striking red backdrops, the visuals emphasised the contrast between McDonald’s iconic food and Verdy’s graphic designs, treating nuggets, fries, and hotcakes as both cultural icons and culinary favourites. The photography balanced clarity and character, celebrating the vibrancy of the collaboration while reinforcing McDonald’s role at the forefront of art and lifestyle culture in Hong Kong.