📁 FAN KAR LONG STUDIO
🤝 MCDONALD’S HONG KONG
🧠 DDB HONG KONG
🎨 RODAN CHAU , VENUS LI , CHARMAINE WONG
MCDONALD’S
MCDONALD’S X OREO COMING SOON 2020
This McDonald’s x OREO teaser campaign ignites anticipation through bold minimalism and striking visual storytelling. A lineup of OREO cookies casts a subtle yet unmistakable ‘M’-shaped shadow, cleverly hinting at an exciting fusion between two iconic brands. The high-contrast lighting heightens the intrigue, while the clean, expansive negative space amplifies curiosity. With a sleek, futuristic aesthetic infused with playful mystery, this campaign teases what’s to come—a highly anticipated collaboration worth the wait.