🤝 MANNINGS
🧠 DDB HONG KONG
🎨 CHRISTINE LAI , SHADOW NG , CHERRY WONG , NAOMI CHIU , WANG
👔 KEEFE HO , MARCO WAN , LALA YIU
MANNINGS
“科研修護 重塑健康肌膚 Derma Skincare Solutions for Your Skin Health” Campaign 2025
Centred on the idea of a dialogue with the skin, this campaign addresses common concerns such as redness, sensitivity, and sun-stressed or ageing skin. Calm expressions and composed gestures suggest attentiveness and understanding, framing skincare as a considered response to what the skin communicates.
The visual approach remains restrained and clear, allowing natural skin texture and subtle graphic cues to highlight each condition without exaggeration. The imagery positions Mannings as an accessible destination for professional-grade skincare, bridging dermatological insight with everyday care.