🤝 LANEIGE
🧠 HUNGRY DIGITAL
🏭 SON MOM & DAD
Laneige
Water Bank · 2022
Ft. Jessica Chan
The LANEIGE Water Bank Social Campaign spotlights actress Jessica Chan in a clean and radiant setting, highlighting the refreshing essence of the brand’s signature skincare line. With bright, natural light and soft tones, the imagery captures a sense of everyday confidence and glow, reflecting LANEIGE’s focus on hydration and effortless beauty.
Designed for social media platforms, the visuals emphasise intimacy and approachability, connecting directly with a younger, digital-first audience. Through a fresh and modern lens, the campaign reinforces LANEIGE’s role as a daily beauty companion that elevates routine into moments of self-care.