📁 FAN KAR LONG STUDIO
🤝 INDICAID
🧠 SECRET TOUR (HK)
🎨 STEPHEN CHUNG , SUMMER TONG , CHUN ,
LING SZE , MING TSANG
👔 SAMMI CHAN , VINCY LAM , YANNIE KWOK
INDICAID
“YES WEE CAN!” HPV CAMPAIGN 2023
FT. LOUISA MAK
Indicaid partners with actress and advocate Louisa Mak to revolutionize cervical cancer screening, empowering women with a simple, non-invasive solution. The “Yes Wee Can!” campaign highlights the importance of HPV detection while making the process as effortless as a trip to the bathroom.
Introducing a groundbreaking self-test—using urine instead of traditional speculum procedures, this at-home screening eliminates discomfort and clinic visits. With its playful yet powerful visual language, the campaign encourages women to take control of their health, making HPV testing more accessible, painless, and stigma-free.