📁 FAN KAR LONG STUDIO
🤝 HSBC HONG KONG
🧠 MADKIDS
🎨 TERRY YEUNG , RAYMOND WONG , ESTHER WONG , LO FUNG , RICKY WONG
HSBC
HSBC X CHEF ANH SUNG-JAE
HOT CHEF CAMPAIGN 2025
HSBC Credit Card partners with Korean star chef Anh Sung-jae to bring the heat of culinary competition to life in the Red Hot Chef reality show. Celebrating Hong Kong’s dynamic dining scene, the campaign invites local restaurants to compete for the ultimate prize—a restaurant promotional package worth HK$1 million.
With Chef Anh at the helm, the key visual captures his expertise and authority as he leads the search for the city’s finest culinary talents. Set against a refined yet energetic backdrop, the imagery reinforces HSBC’s commitment to championing local F&B businesses while delivering outstanding dining experiences to cardholders.