🤝 HSBC HONG KONG
🧠 HUNGRY DIGITAL
🎨 RUDI LEUNG , DAVID LO , MAX IP , CHARLIE TSANG , NIKI CHAN , JO CHOI , LAM JAI , SERENA LEUNG
HSBC
“萬應天下・最紅富甲之道 Money for every opportunity — The path to wealth and glory” Tax Loan Campaign 2025
Ft. Lam Suet , Joey Thye Cho Yee
This campaign continues HSBC’s Three Kingdoms world-building, extending a familiar narrative language from the credit card platform into the tax loan category. Drawing from historical drama, the visual direction reframes tax season from pressure into strategy and opportunity.
Lam Suet appears as Dong Zhuo with a confident, commanding presence—strategic, visionary, and composed under pressure. Opposite him, Joey Thye takes on the role of a modern HSBC relationship manager, mirroring this authority with a firm, assured professionalism within the same narrative universe.
Produced within a practical set environment aligned with the campaign’s cinematic direction, the shoot centres on character and visual storytelling. The resulting imagery positions HSBC as a strategic partner—bridging legacy, insight, and modern financial confidence.