📁 FAN KAR LONG STUDIO
🤝 HSBC HONG KONG
🧠 HUNGRY DIGITAL
🎨 RUDI LEUNG , DAVID LO , MAX IP , CHARLIE TSANG ,
NIKI CHAN , JO CHOI
HSBC
“RED HOT WINTER REWARDS”
WINTER CARD CAMPAIGN 2024
The HSBC “Red Hot Winter Rewards” Winter Card Campaign 2024 brings a festive and golden glow to the season, featuring historical heroes Guan Yu, Zhang Fei, Huang Zhong, and ZhuGe Liang, reimagined as modern-day champions of savvy spending. The photography for this campaign highlights a celebratory atmosphere, enriched with confetti and a warm, gold-toned ambiance, enhancing the festive mood.
Set against the backdrop of a traditional Chinese banquet hall adorned with dragon and phoenix sculptures, the visuals capture the characters in jubilant poses, each holding HSBC credit cards as symbols of their ‘victorious conquests’ in securing the best deals. The imagery focuses on the joy and vibrancy of the festive season, promoting the bank’s credit card benefits as essential tools for the contemporary consumer, eager to make the most of the holiday period. The campaign melds cultural heritage with modern consumerism, creating a visually rich narrative that appeals to a broad audience.