📁 FAN KAR LONG STUDIO
🤝 HSBC HONG KONG
🧠 HUNGRY DIGITAL
🎨 RUDI LEUNG , DAVID LO , MAX IP , CHARLIE TSANG ,
NIKI CHAN , JO CHOI
HSBC
“RED HOT FESTIVAL”
SUMMER CARD CAMPAIGN 2024
The HSBC “Red Hot Festival” summer card campaign 2024 masterfully captures the essence of dynamic consumer engagement through a vivid and theatrical portrayal of historical heroes—Guan Yu, Zhang Fei, and Liu Bei. Set against a grand backdrop adorned with intricate dragon and phoenix sculptures at a traditional banquet hall, the photography adds a layer of cultural richness and opulence to the campaign’s narrative.
In the key visual, these legendary figures are seen brandishing HSBC credit cards as their modern-day ‘weapons’ in the quest for unparalleled financial rewards. The image creatively merges the past with the present, showcasing these warriors not just as heroes of lore but as champions of today’s financial challenges. Each character’s expression and stance exude confidence and readiness, mirroring the campaign’s promise of delivering exceptional value and savings to HSBC cardholders.