📁 FAN KAR LONG STUDIO
🤝 HSBC HONG KONG
🧠 HUNGRY DIGITAL
🎨 RUDI LEUNG , DAVID LO , MAX IP , CHARLIE TSANG , NIKI CHAN , JO CHOI
HSBC
“RED HOT FESTIVAL SERIES”
SUMMER & WINTER CARD CAMPAIGNS 2024
FT. MICHAEL NING , GERMAN CHEUNG , TONY WU , BONNIE WONG & CHUNG SUET YING
The HSBC Red Hot Festival Series unites two seasonal campaigns—Red Hot Festival (Summer) and Red Hot Winter Rewards—capturing the bold energy of smart spending through a theatrical fusion of historical grandeur and modern financial power.
Set against the opulent backdrop of a traditional banquet hall adorned with intricate dragon and phoenix motifs, both campaigns reimagine legendary heroes—Guan Yu, Zhang Fei, Liu Bei, Huang Zhong, and Zhuge Liang—as modern-day champions wielding HSBC credit cards in their pursuit of the ultimate rewards.
The summer campaign radiates dynamic intensity, with the warriors striking assertive poses, their expressions charged with determination, mirroring the competitive nature of maximizing card benefits. In contrast, the winter campaign embraces a golden festive glow, with the same legendary figures now reveling in celebration, their victorious conquests symbolised by HSBC credit cards.
Together, the Red Hot Festival Series seamlessly blends cultural heritage with contemporary consumerism, delivering a visually captivating and narratively rich showcase of HSBC’s commitment to empowering cardholders in every season.