🤝 HANG SENG BANK
🧠 SUNNY IDEA (HK)
🎨 CHEUNG LEUNG , FELIX KWAN , TRACY TANG , MILLY SO & TEAM
👔 RONIA WAN & TEAM
Hang Seng Bank
“eIncomePro” Annuity Insurance Campaign · 2026
Ft. Ah Jeng
Fronted by Ah Jeng’s fun and approachable persona, this campaign explores insurance through everyday moments rather than financial pressure. The visuals translate two products—retirement annuity and medical insurance—into scenes that feel relaxed, adaptable, and easy to relate to.
The retirement image conveys a carefree, confident mindset, suggesting the freedom that comes with long-term financial preparation. Meanwhile, the medical visual focuses on adaptability, using a healthcare setting to reflect choice and flexibility in coverage. By balancing playfulness with reassurance, the campaign presents Hang Seng’s insurance offerings as practical support that fits naturally into modern life.