📁 FAN KAR LONG STUDIO
🤝 FWD
🧠 DDB HONG KONG
🎨 MARCO LAM , KIT YU & TEAM
👔 JEAN NG & TEAM
FWD
VHIS CAMPAIGN 2020
FT. MAGGIE CHEUNG HO YEE
FWD’s Voluntary Health Insurance Scheme (VHIS) campaign brings warmth and reassurance, featuring Maggie Cheung Ho Yee (張可頤) as a caring insurance agent alongside the lovable Rex the Kid (暴龍哥). Set in a cozy home, the visual captures a joyful moment as the young boy, dressed as an aviator, embarks on an imaginative journey with Maggie’s supportive presence—symbolising FWD’s commitment to protection and peace of mind.
Bathed in FWD’s signature orange tones, the scene radiates security and optimism, portraying insurance not just as a policy but as a guiding hand, ensuring families move forward with confidence.