📁 FAN KAR LONG STUDIO
🤝 DETTOL
🧠 SOCIETY AGENCY / IPG MEDIABRANDS
🎨 JAY LEE , TERENCE IP , JANE MOK , KRIS KWAN
👔 HELEN FUNG , KRISTI LAM
DETTOL
滴露開運潔淨一條龍 2024
FT. RONALD CHENG
As the Lunar New Year clean-up begins, Dettol presents a one-stop hygiene solution, offering a full range of disinfectant essentials—from liquids and sprays to laundry beads and wet wipes—ensuring homes are fresh, clean, and ready for the new year.
Hong Kong celebrity Ronald Cheng leads the campaign with his signature charisma, “showhanding” the complete Dettol lineup. The bold “一條龍” (one-stop solution) message reinforces Dettol’s seamless and comprehensive cleaning power, turning festive preparations into a smooth, lucky, and worry-free start to the year ahead.