A PHOTO LIBRARY SHOOT WAS CONDUCTED FOR STANDARD CHARTERED HONG KONG'S PERSONAL LOAN DIVISION. TARGETING EDUCATED YOUNG ADULTS WITH A TASTE FOR LIFESTYLE, APPEALING TO THOSE CONSIDERING LOANS FOR PERSONAL PURSUITS AND ENTERTAINMENT, THE AGENCY SOUGHT TO MOVE BEYOND THE CONVENTIONAL PROFESSIONAL IMAGE.

FROM STYLING TO PRODUCTION, WE CURATED A SERIES OF 20 IMAGES, CAREFULLY SELECTED TO PRESENT A MORE LIFESTYLE AND CHIC IMAGE FOR STANDARD CHARTERED'S DISCERNING AUDIENCE.