CONTINUING THE BELOVED COCA-COLA CREATIONS SERIES, COCA-COLA INTRODUCED A BLEACH-THEMED EDITION OF COCA-COLA ZERO SUGAR. THIS CAMPAIGN PAYS HOMAGE TO THE HIGHLY ANTICIPATED PREMIERE OF THE BLEACH: THOUSAND-YEAR BLOOD WAR ANIME.

IN HONG KONG, THE CAMPAIGN HAS ENLISTED THE PARTICIPATION OF PROMINENT FIGURES SUCH AS TAT GOR 達哥, ALMA KWOK 郭爾君, AND OTOME SYNDREAM 乙女新夢 TO ENTICE ANIME ENTHUSIASTS TO PARTAKE IN THE ENTHUSIASTIC AUGMENTED REALITY (AR) AND REAL-LIFE ACTIVITIES FEATURED IN THE CAMPAIGN.

NOTABLY, THE CAMPAIGN CAPTURES THE ESSENCE OF THE BLEACH MANGA STYLE WHILE INFUSING A DISTINCTIVE HONG KONG FLAIR INTO THE BACKDROP.