BEING THE OFFICIAL SPONSOR FOR THE 2024 HONG KONG MARATHON, ADIDAS INVITES YOU TO JOIN OUR CAMPAIGN SET AGAINST THE DAZZLING BACKDROPS OF OUR CITY – A CANVAS ADORNED WITH NEON-LIT SIGNS AND TOWERING COMMERCIAL GIANTS.

PRESENTING THREE NEW ADDITIONS TO THE ADIZERO SERIES, EACH SHOE IS CRAFTED WITH THE SPIRIT OF 'MADE TO WIN.' BEYOND A MERE FOOTWEAR CAMPAIGN, THIS IS A CELEBRATION OF THE RUNNER'S SOUL. FEATURING THREE RUNNERS ACROSS THE SPECTRUM – FROM CHAMPION ATHLETES TO DAILY ENTHUSIASTS – EACH ONE BORN TO BREAK RECORDS AND BORN TO BREAK THROUGH.