🤝 BANK OF CHINA (HONG KONG)
🧠 SO DON’T BORE
🎨 JAY NG , WINNIE TSUI , SEAN LAU , SHAWN HO , REDDY SO
BANK OF CHINA (HK)
“AMAZING LOCAL & GLOBAL REWARDS” CAMPAIGN 2025
FT. MC CHEUNG
The Bank of China (Hong Kong) “Amazing Local & Global Rewards” Campaign 2025 introduces singer MC Cheung as the face of its credit card promotions. Positioned as a charismatic presenter, MC forecasts a year of exciting opportunities with rewards tailored to both local and international lifestyles.
The campaign captures two distinct highlights: “Amazing Local Rewards,” celebrating everyday spending across Hong Kong, and “Amazing Global Rewards,” extending benefits to international travel and shopping. Through vibrant visuals and dynamic scenarios, the narrative blends aspirational energy with practical value—reinforcing the bank’s ability to reward cardholders wherever life takes them.