📁 FAN KAR LONG STUDIO
🤝 ADIDAS
🧠 WE GLOW
🎨 SOSO , KEITH CHUNG , CANDY WONG , NAOMI CHIU ,
ANDY , GRACEE YUEN , MICHELLE LEE
👔 KENNETH CHAN , ALICE WU
ADIDAS
ADIZERO 2024
This Adizero product series showcases five elite running shoes—Adizero Adios Pro 3, Adizero Prime X 2 Strung, Adizero Takumi Sen 10, Adizero SL, and Adizero Boston 12—each designed for speed, efficiency, and record-breaking performance. The Adios Pro 3 and Prime X 2 Strung highlight Energyrods 2.0 technology, maximizing propulsion with carbon-infused plates, while the Takumi Sen 10 features a low-profile Lightstrike Pro midsole, built for aggressive speed. The Boston 12, with its dual-density cushioning, balances race-day energy with durability, whereas the Adizero SL refines training performance through a Lightstrike EVA foam and breathable mesh upper.
Each image is composed to accentuate the distinctive engineering behind these models—angled speed shots capture momentum, while close-up details highlight their cutting-edge materials. From the woven Strung upper of the Prime X 2 to the grip-enhanced Continental outsole of the Boston 12, every visual element emphasizes the technical innovation and lightweight precision that define the Adizero lineage. Through dynamic lighting and motion effects, the campaign embodies the relentless pursuit of victory—Adizero, made to win.